12-Step Technical SEO Audit Checklist + Free Template

If Google doesn’t crawl and index your pages, the site won’t just rank poorly — it’ll be absent from search results entirely. For searchers to find your website, it must stand out among the https://seo-anomaly-audit.online/poland/seo-anomaly-pl-32/ masses in this index. Each subsequent website review will build on the last and typically takes much less time to execute. Thousands of tiny variables like word count per page, number of sentences, keywords in sentences, and number of YouTube embeds can affect how your pages rank in search. Spyfu has features for SEO, PPC advertising, and more, but we mainly use it as a competitive analysis tool in our SEO audit services. PageSpeed Insights is, as the name suggests, a tool for measuring the speed of your website.

You’ll sit down with a REAL digital marketing expert who will work to understand your business, your needs, and your goals. This invaluable information enables you to make informed decisions, refine your SEO strategy, and improve your website’s overall performance. In all honesty, this is just scratching the surface when it comes to performing a technical SEO audit.

Google Search Console

Of course, more advanced issues may need further investigation that involves other tools, such as Google Search Console. But our audit tool does a great job at highlighting key issues, especially for beginner SEOs. Unless you have a very small, simple business site that was perfectly built by an https://seo-anomaly-shift.online/germany/seo-anomaly-de-7/ expert SEO, you’re likely going to run into some technical issues along the way.

Internal linking

• This service saves your team time, especially if you’re unfamiliar with technical SEO.
• And Core Web Vitals is actually part of a wider ranking signal called “Page Experience”.
• Also, make sure to use the following two FREE tools from Google for site audits.
• Raven Tools is one of those tools we absolutely couldn’t live without.
• It’s designed to help you merge data from across Semrush’s various tools and present it in an easy-to-understand format.
• Even though Google only provides meta descriptions 37% of the time, it is still important to ensure your most important pages have great ones.

The next stage of your SEO auditing process is to use one of the many free SEO auditing tools for website analysis to look at critical on-page factors. You can also download a free on-page SEO checklist here that covers the items below more in-depth. With a significant number of users visiting websites on mobile devices, evaluating the mobile responsiveness will ensure you’re giving those users the best possible experience. A 404 is a “page not found” error, generally caused by broken links and images within your site. For example, if a page on your site links to a piece of content that has https://seo-anomaly-energy.online/poland/seo-anomaly-pl-6/ since been deleted, anyone who clicks that link will get a 404 error.

Identify and remove malicious links

Experience, compared to the size of your website, has a minor impact on SEO audit costs. An agency’s experience, however, also influences their prices. In most cases, an agency with extensive expertise tends to charge a higher rate for their services. It makes sense, though, as their background results in better service and results. The experience of your agency also https://seo-anomaly-innovation.online/poland/seo-anomaly-pl-42/ determines SEO audit pricing.

Basically, everything that has been done in first two steps (during technical and on-page analysis) is performed so that your website would be better and more visible to Google. It needs to be nice, clean, to https://seo-anomaly-focus.online/poland/seo-anomaly-pl-59/ describe content properly and briefly. There are a lot of bloggers who receive money for promoting various content and products. While this may be lucrative in a short run, it can have disastrous consequences for your optimization. Simply put, stick to your guns and continue writing on one general topic.

A well-structured sitemap improves indexing efficiency and make sure all important pages are discoverable. To understand how well your site engages users, use tools like Hotjar to analyze behavior, such as where visitors click, how they scroll, and which sections they interact with the most. Test your site’s navigation to ensure intuitive menus and internal search bars produce accurate results. Evaluate whether CTAs are placed effectively, particularly above the fold or after key content. Avoid heavy-handed popups—test exit-intent tools to ensure prompts or discounts aren’t disruptive.

Seobility’s content audit covers both “Content that appears on several pages” (also called “common content”) as well as “duplicate content”. Although as I mentioned before, I recommend updating any internal links to point to the new page. …I’d still recommend updating any internal links to point directly to the new URL. The Seobility SEO audit highlighted a number of problems with this site’s internal link structure.